Does Your Website Communicate Your Message?
Effective website design communicates your message and captures your audience at first glance. There are literally thousands (perhaps tens or hundreds of thousands) of website designers capable of designing a website. With a mere single line of code, anyone can form a website. But how effective is the design? Does your website communicate your message or sell your product or service? Is your audience captivated to take action after visiting your site? If you can’t answer yes to these questions, then your website lacks effective web design.
Is Your Website Design Budget Friendly?
The primary criteria for most potential website clients is budget. Good, effective web design is obviously available because many of the best performing websites exist and there are website designers in the background creating them. However, how much does it “cost” to develop a website? What is a fair budget for a well-designed and effective website? The truth is, it’s all based on your website’s requirements. A DIY web-builder (i.e., Wix) can provide a website for next to nothing. But how effective is the design? How much do you trust your web design (and graphic design!) skills to effectively communicate your message or sell your product or service?
On the contrary, there are big budget digital marketing agencies that can provide extremely effective web design. But at what cost? Agencies must charge for the true cost of website development which includes labor cost in terms of the hours spent by web designers, programmers, and graphic designers; not to mention the cost of overhead, marketing, etc. But are these costs necessary to create a website that effectively communicates? Can you afford to factor these costs into your web design budget?
What Is Your Return On Investment?
To understand how you get the most bang for your buck, a website client must assess the the value of proven results. Proven results manifest themselves as increased website traffic over time and/or increased sales or contacts over time. An ROI for a website budget can be best quantified by assessing the market value of your product or service in proportion to the cost of developing and marketing your website. For more info on choosing a web designer and digital marketing company for your next website project contact AWS and consult with a web specialist.